Naked Generations
February 2, 2009 @ 19:05
Came across a really interesting blog on the web the other day called Naked Generations. It’s a company-run blog for a for-profit company, but I must say it’s definitely one of the most interesting blogs I read (out of over a hundred).
Apparently I’m a member of Generation Y as I was born in 1984. As I’ve been working in the last few years, especially in my time at BT, I’ve found myself having a very different attitude to my older coworkers. I’ve sometimes felt that maybe I’m just a “rebel” and need to learn to conform, but reading this blog has been a bit of a wake-up call in helping me to realise why I do some of the things I do and how I can be better motivated.
I’d say it’s a must-read if you are either in Generation Y yourself, or you are a manager who has staff from Generation Y working for you and want to understand how to keep them well motivated.
If you want to find out even more about this stuff, the company behind the blog Naked Generations does consultancy and have worked with some pretty big names already including the British government.
Check it out!
Posted in Random
“and that they feel trusted, they will reveal themselves to be an incredibly loyal, productive and all-round powerful workforce.”
I thought this is a general truth. and is depends more on an individual then a generation he/she belongs to.
Comment by Nick Shaforostoff — February 3, 2009 @ 05:07
I’d agree it’s a general truth but I think it’s something that affects Generation Y more than others. In my experience working in larger companies, distrust from above doesn’t demotivate older generations as much as it seems to demotivate mine.
Comment by Mike — February 3, 2009 @ 11:21
Hi Mike. Interesting find – and ironically it ties in with the response I just left to your latest comment on my blog. As a fully paid-up member of Generation X, I can appreciate that there is some truth to these generalisations and I can definitely see a difference not just between my peers and you Y-sters but also between each of us and the boomers before. I think it’s largely a matter of economics so it will be interesting to see how the coming downturn effects generations Y and Z. As for loyalty, it’s a two-way street – companies that show their employees how little they value them shouldn’t be surprised that their staff are happy to jump ship.
Comment by Tim Hardy — February 4, 2009 @ 19:01
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